The Wild & Chaotic NIL Landscape

The liberation of college athletics to NIL deals presents student's with ample opportunity… and risks

The world of name, image, and likeness (NIL) has opened up massive opportunities for college athletes. Headlines scream about mega-deals for star quarterbacks and generational basketball talents, but the vast majority of athletes are left wandering the confusing maze with little to no guidance. This lack of a structure leaves athletes vulnerable to exploitation and potential scams.
The current NIL free-for-all is a scammer's paradise. Unprepared athletes get promised too-good-to-be-true offers with contracts scribbled on napkins (or even more frequently, Instagram DMs), if they’re written down at all; they’re pressured into signing exploitive contracts without understanding the impact key details of the agreement can have on their future intellectual property or content; or in the worst case scenarios, as detailed extensively in a recent Bloomberg feature, students are finding themselves the targets of outrageous exploitive behavior to criminal scams.

Dealiyo: The NIL Deal Platform
At Dealiyo, this is exactly what we set out to fix. We're here to be all NCAA athletes’ trusted platform to negotiate NIL deals. We don't just point you towards sponsors; we show you how to negotiate like a pro, backed by lawyers with experience and *gasp* integrity (seriously, they’re great people).
Here's how Dealiyo protects college athletes:

  • Structured Process: Dealiyo streamlines the NIL deal making process, ensuring athletes understand each step and their rights throughout the negotiation.

  • Guardrails for Protection: We provide essential safeguards to ensure NIL deals are fair and beneficial to the athlete's interests.

  • Effective Deal Flow Management: Dealiyo empowers athletes to efficiently manage potential sponsorships and communication, maximizing their value.


Dealiyo doesn't just whip together deals. We empower athletes to take control of their NIL future. We believe informed athletes are successful athletes. With Dealiyo by your side, you can focus on perfecting your game, not parsing legalese. So get in the game. Let's make the NIL landscape a place where everyone wins.

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Ed O'Bannon's Fight for Student Athletes Paves the Way for NIL Deals

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Dealiyo. Enabling Access for Every Student Athlete and Small Business to NIL Opportunities